Carl's Jr.: How Loathsome Can You Go?
There has been a lot of buzz on the interwebs lately over the new Carl's Jr. commercial featuring "Hills" cast member, Audrina Patridge. In the commercial Audrina is lounging on the beach in a bikini while eating a burger. Its pretty standard stuff for Carl's Jr. whose previous commercials have included Padma Lakshmi and Paris Hilton. This new commercial, though, this one really puts my fries in a twist.
The commercial is intolerable for two reasons, the first of which is Audrina's voice work. Her voice is sleepier than her eyes. At no time does she sound the least bit sexy or at all enthused about the burger. Stephen Hawking whispering into my ear is more arousing than listening to Audrina.
The most infuriating thing about the commercial, though, is the use of Rilo Kiley's song, "Moneymaker." This isn't Carl's Jr.'s fault, it's Rilo Kiley's. I'm of the school of thought that believes bands shouldn't license out their music to corporations. Beyond that, I never thought Rilo Kiley was the kind of band to do such a thing. They are indie darlings who have four albums worth of solid song craft. Added to that, many of their songs are about, in some way or another, female struggle and empowerment. They take an honest look at life as a female. Their artistic integrity and message are completely at odds with the imagery and message of the commercial. Not least of all, Jenny and many if not all of the other band members are vegetarian/vegan. Why would a band of vegetarians agree to release their song to a fast food corporation? Are they really that desperate for money? Are there really that many bills to pay? My only explanation is that Rilo Kiley doesn't hold rights to the song and it was sold to Carl's Jr. by their record label. And that, my friends, is shitty.
Although, it's a whole other discussion, a record label's job is to represent and promote a band in the best way possible. Not everything is about the bottom line. Part of representation means ensuring the integrity of the band's image and message. Selling songs to a fast food corporation is not how I would define the preservation of artistic integrity.
The abomination can be seen here:


